Management students usually look at careers in marketing, investment banking and so on. To encourage MBA students to take entrepreneurship to the hinterlands of the State, the R.V. Institute of Management here will hold Prerana Sindhu 2012, a rural entrepreneurship competition, on May 4.
Jyotirmoy Ghosh, assistant professor in the college, told mediapersons here on Wednesday that the competition would see over 150 students and rural entrepreneurs collaborating to design unique business models that would help agricultural and rural industries.
“For example, those who make toys in Channapatna currently cannot sustain themselves because their products are not marketed properly. If these entrepreneurs can find the right channels, then we may be able to market the toys even in supermarkets,” he said.
They will guide
To guide these students and ensure that the projects do not stagnate in the blueprints stage, rural entrepreneurs will be roped in to guide the contestants. Organic farmer Anjanappa from Hoskote, Sampangi Ramayya who used innovation to boost the yield of his carrot farm in Anekal, and sericulture farmer Nanjunda Reddy from Dommasandra are some of those who will inculcate their rural entrepreneurship skills in the students.
Prerana Sindhu 2012 will also feature a workshop on May 4 between 9 a.m. and 6 p.m. on the college campus in Jayanagar 4th T Block.
The organisers added that the performance of folk dances and plays would provide a glimpse of rural culture to the participants.
Keywords: entrepreneurship, MBA
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